Seth Godin gives a great factual reality check of the Diffusion of Innovations theory.
- 98.2% of the households in the US have a TV, and virtually all of those TVs have cable.
- 30% of internet users in the US use a modem.
- 31.4% of Americans don’t have internet access.
- 90% of the people in France have not created a blog.
- 88% of all users have never heard of RSS.
- 1% of internet users use Digg on an average day.
- 0.37% of the US population reads the paper version of the New York Times daily.
- 59% of American households have zero iPods in them.
- Detroit (one million people) has six Starbucks.
- Brazil consumes 11% of the world’s coffee.
- 20% of the world speaks English.
